Draftmark Online Portal and Mobile Application

for Draftmark (Sunbeam Products, Inc.)

Sunbeam Products, Inc. developed a home beer tap system called Draftmark that was designed to be compatible with AB InBev’s newly introduced plastic barrel container, which formed part of the PureDraught packaging system. This packaging offered improved freshness and portability of draft beer, making it suitable for home consumption.

As this home beer tap product represented a novel concept in the consumer market, awareness and familiarity among potential users remained limited. Given its recent introduction and the absence of similar products in the past, there was a clear need for strategic efforts to educate and engage consumers.

To enhance customer engagement and deliver a seamless user experience, Sunbeam Products, Inc. planned the development of a dedicated online portal and mobile application. These digital platforms were intended to provide product information, usage guidance, and customer support—thereby facilitating adoption and promoting long-term satisfaction with the new system.

Experience Beer Without Limits.

The Draftmark online portal and mobile application are crafted to elevate your beer journey—from the first pour to the last drop.

For new users, the platform makes it easy to discover the perfect Draftmark system based on your lifestyle and taste preferences. It breaks down the features in a simple, intuitive way so you can get started with confidence.

For existing Draftmark owners, it offers hassle-free barrel refills, exclusive promotions from Sunbeam and AB InBev, and a chance to connect with a community of fellow beer lovers. 

All visual elements are designed in accordance with Draftmark brand guidelines, creating a cohesive brand experience that extends beyond the product.

Whether you’re just getting started or already tapping into the experience, the Draftmark portal and app simplify everything—bringing convenience, connection, and great beer straight to your fingertips.